4TH AFRICA WOMEN INNOVATION & ENTREPRENEURSHIP FORUM

Unleashing Ideas: Innovation, Sustainability & Enterprise Growth

8 - 9 November 2018
Cape Town International Convention Centre
Cape Town, South Africa

TARA FELA-DUROTOYE

CEO/CREATIVE DIRECTOR, HOUSE OF TARA INTERNATIONAL

Leading beauty entrepreneur Tara Fela-Durotoye is the founder and current C.E.O House of Tara International. who pioneered the bridal make up profession in Nigeria?

In a series of firsts, she launched the first bridal directory in Nigeria in 1999, facilitated the first-ever series of bridal seminars in 2000, she set up the first make up studio in 2004 and established the country's first make up school in 2005, launched the Tara Product Line and also hosted Nigeria’s first Make-Up Conference in 2014.

She has empowered over 5000 young ladies with the Tara beauty representatives' initiative that makes them economically independent while building their entrepreneurial skills for national transformation

House of Tara has become a national brand with 22 branches and over 150 employees and presence in most major cities across the country with distribution channels in Kenya and Rwanda and with a plan to expand to other cities in Africa, Europe and North America.

Under her leadership House of Tara business case study was researched and written by Stanford University and currently being used by Ivy League Institutions.

She started The Tara Fela Durotoye Series (TFD Series) in 2015 as an initiative to mentor, empower and support women between the ages of 25-45. The TFD series achieves its mission by fostering impactful and life changing dialogue and mentorship between women and dynamic thought leaders across a broad range of areas including business, relationships, home and spirituality. The concept of mentoring as become a global awareness and the TFD series has been able to directly mentor over 500 women since its inception and by paying it forward over 1000 women have been directly or indirectly mentored thereby finding herself at the cutting edge of women mentoring women.

She speaks at Business conferences on her work as an entrepreneur and on women empowerment across the world. She is a favourite speaker at Christian circles sharing her journey as a Christian in the market place

She has received several national and international Awards for her contribution to the industry and active role in Entrepreneurship and Empowerment.

She is a member of the African Leadership Network(ALN), Alumni of the Lagos Business School. She seats on the advisory board of Awesome Treasures Foundation and Bridge International Academies which is the world’s largest education innovation company. She has been featured on CNN African voices and Bloomberg TV

She was recognized by:

  • The World Economic Forum as a young global leader 2013
  • Forbes list of 20 young power women in Africa 2013
  • Choiseul Institute of France Top 100 young African business leaders under 40 2014

Tara is happily married to Fela Durotoye and is blessed with three sons.

1 Response

  1. Hello Tara! I had the priveledge of meeting you in person today at the AWIEF conferene. Your success story was inspiring. I hope to learn more from you. I appreciate your humble disposition in taking pictures with my friends and I. I look forward to connecting with you again. God bless.

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